Throughout the world users will run into NPCs who are eager to buy excess loot and sell their wares. In some cases these vendors are specialized (wand merchants, potion mongers, etc) while still others offer a wide variety of incoming and outgoing goods.
Albie Weekes
Vendor, Scrivenshaft's Quill Shop, Hogsmeade
This is the boom vendor that was talked about during the second gameplay showcase in November 2022. He is interested in making a name for himself as a broom designer and will recruit the main character to test out his designs. His existence was confirmed during gameplay recorded by previewers on January 18, 2023.
Augie Hill
Vendor, Gladrag Wizardwear, Hogsmeade
Augustus welcomes the main character into his shop with open arms after the troll attack in Hogsmeade and is very excited at the prospect of having the main character wear his clothes so he can brag about it to customers. There is a second as yet unknown vendor in the same store.
Beatrice Green
Vendor, Magic Neep, Hogsmeade
Nothing is known about this woman yet. Her existence was confirmed during the art book leak on January 20, 2023.
Ethel Wigley
Vendor, Scrivenshaft's Quill Shop, Hogsmeade
Nothing is known about this woman yet. Her existence was confirmed during the art book leak on January 20, 2023.
Gerbold Ollivander
Proprietor, Ollivander's Wand Shoppe, Hogsmeade
Gerbold runs the wand shop in Hogsmeade that bears his name. Sporting thick-rimmed glasses and a slowly-balding hairstyle, he is eagler to sell young students long sticks with which they can rule the world. However, his location is problematic as it makes you wonder who is running the shop on Diagon Alley if he's here. Thus, perhaps there is a brother. Or it's all a lie.
Ollivander walks you through the wand selection event, commenting on your choices so you understand how they will change your magic casting ability.
Jalal Sehmi
Vendor, Potions, Lower Hogsfield
He has some interesting local gossip you shouldn't ignore.
- lacewing flies, 100gp
- leaping toadstool caps, 150gp
- leech juice, 150gp
- edrus potion, 300gp
- maxima potion, 300gp
- wiggenweld potion, 100gp
Parry Pippin
Vendor, J. Pippin's Potions, Hogsmeade
Nothing is known about this man yet. He makes an appearance during the gameplay reveal trailer and his name was confirmed via the art book leak on January 20, 2023. He has a thing for Miss Lawang.
Patrick Redding
Vendor, Honeydukes, Hogsmeade
Nothing is known about this man yet. His name was divined from a random NPC bark during gameplay recorded on January 18, 2023.
Sirona Ryan
Vendor, Three Broomsticks, Hogsmeade
Sirona has an antagonistic relationship with Victor Rookwood and his minions. She's also a lifelong friend of Mdm. Garlick the herbology professor at Hogwarts. If you were looking for a butterbeer, I doubt you'll find a better price elsewhere.
Thaddeus Travers
Vendor, Dervish and Banges, Hogsmeade
Nothing is known about this man yet. His existence was confirmed during the art book leak on January 20, 2023.
Thomas Brown
Vendor, Tomes and Scrolls, Hogsmeade
We have no details about this NPC yet.
Thomas Teasdale
Vendor, Magic Neep, Hogsmeade
Nothing is known about this man yet. His existence was confirmed during gameplay found in February 2023.