Located just across the Black Lake from Hogwarts, Hogsmeade is the quintessential definition of a "college town"--give or take the local mobsters who run an extortion racket. Built to facilitate the supply of students going to the school, the town boasts several shops where supplies and gear can be purchased.
Brood and Peck
Far north side of town just below the waterwheel and west of Honeydukes
Proprietor: Unknown
This shop sells beast supplies and byproducts. It is closed to the main character until later in the main plot.
Cemetery
River's Edge, West-northwest part of Hogsmeade
Gravekeeper: Unknown
A favored place to get ahead with the ghost and pumpkin crowd. Remember, sometimes when you want something good from a soul, you have to bring them a rotten sole in return.
Ceridwen's Cauldrons
Lower High Street, near the bridge into Hogsmeade from the south, east side of the road across from Tomes and Scrolls
Proprietor: Unknown
The only place to pick up a cauldron. You can see it in the background of the "moment alone" part with Rookwood in the February 1, 2023 launch trailer. These guys are big into pumping iron.
Dervish and Banges
Address Unknown
Proprietor: Unknown
This is a clothing shoppe where students can come for specifically school robes. It has been confirmed in multiple shots of Hogsmeade, including in the background of the "floo flame" animated GIF that was released back in June 2022. During the launch trailer, we can see that this shop shares a wall with Gladrag Wizardwear.
Dogweed and Deathcap
So far north in Hogsmeade that it's almost the start of a new town
Proprietor: Unknown
This is an ingredient shop that specializes in plants and seeds. We saw the physical shop for the first time during the Winter ASMR released on January 19, 2023. It is burrowed into a hillside and above the shop proper is a partially-destroyed house that hangs over everything. Several mentions of this shop can be found in the various potion and ingredient descriptions found in the sub-menus of the Room of Requirement.
Gladrag Wizardwear
North end of town, shares a wall with Dervish and Banges
Proprietor: Augustus Hill
During the launch trailer from January 2023, we can see that this shop is immediately next to Dervish and Banges on the north end of town. Augustus welcomes the main character with open arms after the end of the troll threat.
The 21 items they have in their inventory at the start of the game are as follows:
- gray highland attire, 375gp
- gothic attire, 375gp
- fringed cerulean runic scarf, 375gp
- asylum mask, 500gp
- unknown
- azure niffler scarf, 500gp
- diamond classic school uniform, 200gp
- russet motley garb, 200gp
- unknown
- unknown
- unknown
- unknown
- unknown
- unknown
- unknown
- unknown
- blue flatcap, 200gp
- fairy green sorcerer hat, 200gp
- leather sorcerer hat, 500gp
- crimson mystic ensemble, 500gp
- quidditch robe, 500gp
Hogs Head Tavern
Address Unknown
Proprietor: Unknown
This is one of two pubs in town. This particular pub is known to be the more disreputable of the two. They have a dock out back for patrons who would prefer to show up in a more quiet fashion.
The Hogs Head is owned by Jasper Trout. Rumors swirl that he is hosting a den of thieves in his basement.
Hogsmeade Train Station
Outside of town, on the Black Lake immediately next to the western-most rail bridge
Students arriving via rail from locations as far away as London will do so at the station. The fact that it's the Hogwarts Express indicates that there are very few stops between London and Scotland, though there may be dozens of unused stops along the way. It is also unknown if Hogsmeade is a terminus or if the train continues northward. I am particularly excited to see the end of the line should it be found in the open world portion of the game. The station itself is not attached to Hogwarts the town, but is rather quite a ways down the hill.
There is a winding stairwell on the south side of the tracks that leads down to the lake and a pier from which first-year students can set sail for their new school. Returning students presumably take carriages down a path that winds around the lake toward the quad entrance of the school.
Honeydukes
Address Unknown
Proprietor: Patrick Redding
This is a candy shop that was confirmed to be in the game based on its inclusion in the October 2022 State of Play event, known as the Haunted Hogsmeade trailer. It is situated next to Steeply and Sons tea shoppe. They sell, (among other things) struddel, Queen Bee Fizzing Whizzbees, pumpkin fizz drink, and chocolate frogs. Whether or not they have a diabetic section where you can just buy the chocolate frog trading cards by themselves is unknown at this time.
Madam Snelling's Tress Emporium
North end of Hogsmeade
Proprietor: Calliope Snelling
This shop allows users to change the hair style of the main character.
Magic Neep
Address Unknown
Proprietor: Timothy Teasdale
This store is a green grocer that specializes in magical plants, seeds, and fertilizer. It made it's first appearance during the Spring ASMR video back in 2022. It sits at the top of the stairs just above the alleyway to the Hogs Head.
The ten items they have in their inventory at the start of the game are as follows:
- Fluxweed Seeds, 350gp
- Knotgrass Seeds, 350gp
- Unknown Seeds
- Unknown Seeds
- Standard Fertilizer, Unknown Price
- Unknown Potion Ingredient
- Unknown Potion Ingredient
- Unknown Potion Ingredient
- Unknown Potion Ingredient
- Unknown Potion Ingredient
Ollivander's Wand Shoppe
Address Unknown
Proprietor: Gerbold Ollivander
According to Hagrid, this is THE place to purchase a wand. Purportedly established in 382 B.C., it was not. It is located cattycorner to the Three Broomsticks and directly across the street from both Zonkos joke shop and Quality Quidditch Supplies.
Pippin's Potions, J.
Address Unknown
Proprietor: Unknown
Sells both completed potions at a premium as well as ingredients for making your own potions. We saw the interior of the shot during the original gameplay reveal trailer in March 2022, including the graphical user interface where you can both buy and sell potions for currency. The name "Pippin's" also appears on one of the street signs.
Post Office
Address Unknown
Proprietor: Unknown
Owls for the owl-less. This shop is located between Steeply and Sons tea shoppe and an elevated bridge that leads town to the Three Broomsticks.
Salon
Address Unknown
Proprietor: Unknown
On several occasions, devs have confirmed that you can change some but not all of your physical features during the course of gameplay after establishing your appearance using the character creator at the start of a new game. The whispers have been about a barbershop of some kind. That location was confirmed during the massive art book leak on January 20, 2023, though we still don't know where in Hogsmeade exactly the shop will be located.
Scrivenshaft's Quill Shop
Address Unknown
Proprietor: Unknown
It's unclear what they sell here. Could be anything. Pickles. Railroad spikes. The 1890s equivalent of a muff. Sky's the limit on this one. What we do know is that this shop is located immediately next to the building the troll bursts through during the gameplay reveal trailer.
Spintwitches Sporting Needs
Address Unknown
Proprietor: Albie Weekes
During the Spring ASMR, this shop was seen across from Ollivander's Wand Shop. There is a sign outside that reads "Quality Quidditch Supplies". This shop not only sells brooms but Albie is keen on developing the greatest broom ever devised. Given that playable Quidditch is not in the game, this is a de facto broom shop.
- ember dash broom, 600gp
- hogwarts house broom, 600gp
- moon trimmer broom, 600gp
- wind wisp broom, 600gp
- yew weaver broom, 600gp
Steeply and Sons Tea Shoppe
Address Unknown
Proprietor: Unknown
It's Britain, so one should expect one's tea when one is in the mood. However, this may also be a good source of information via divination. This building is located directly between and on the same side of the street as Honeydukes candy shop and the post office.
Three Broomsticks
Center of town adjacent to Ollivander's, Zonkos, and Splintwitches
Proprietor: Sirona Ryan
Established in 1452, of the two pubs in Hogsmeade this is the one that caters to the more reputable clientele--including professors and students from Hogwarts. The alley behind this tavern is where the two primary antagonists, Ranrok and Victor Rookwood, met to hash out problems they had in trying to "get the student". It appeared briefly in the ASMR video, the original gameplay reveal trailer, and the AutoDesk event video.
The Three Broomsticks is owned by a woman named Sirona Ryan, who is having trouble with extortion by the Ashwinders gang in between serving up drafts of butterbeer. This building plays host to the main character's first run-in with Rookwood and Harlow.
Tomes and Scrolls
Lower High Street, first shop you find as you cross the covered bridge into Hogsmeade from the south
Proprietor: Thomas Brown
This location is mentioned by several NPCs in footage obtained by previewers at the January 18, 2023 event. Additionally, Mekenzy Toner mentioned during the second gameplay showcase video that conjuration recipes could be purchased at this shop. The main character is sent to this shop at the start of the game to get supplies as part of the main quest mission.
Waterwheel
Address Unknown
Proprietor: Unknown
While we don't know what they process there yet, we received confirmation of it's existence twice: once during the first gameplay showcase where we got a flash of wheel behind some trees at the very end and then again during the "Overture to the Unwritten" music video posted on December 5th, 2022. It is roughly located northwest of Honeydukes and above in elevation.
Zonko's Joke Shoppe
Address Unknown
Proprietor: Unknown
They sell jokes for the purposes of humor. This location was originally announced on April 1st, 2022 via the official Twitter account with a screenshot. It also appears in a fly-by during the Haunted Hogsmeade trailer. It is located at the intersection where we find Ollivander's wand shop, the Three Broomsticks, and Quality Quidditch Supply. It has a distinctive red facade featuring yellow diamonds.
Among many other offerings, the store sells Bewildering Cans of Mystery--as per the September 30th, 2022 twitter post.